I believe every business has a story worth telling.

The challenge is finding the one that makes people understand what you do, why it matters and why they should choose your business. Your story is the foundation. Once we’ve uncovered yours, everything else gets easier:

  • Your ability to introduce yourself

  • Your business pitch

  • Your website copy

  • Your social media content

  • Your marketing materials

  • Your likelihood of securing PR features

You stop starting from scratch every time. You know what you want to say, why it matters and how to make it count. It starts to become possible to earn the kind of awareness others pay for.

Discovery → Story → Brand → Engagement → Growth

My process is simple: we’ll get clear on your business, your audience, what makes you different and where you want to go. From there, I’ll identify what you need to communicate and grow your business, and bring in the right services and specialists to make it happen.

Find Your Story

Strategic Positioning

Your story is the foundation for everything that follows. Together, we get underneath your business, understand your audience and competitors, identify what makes you different and articulate why it matters.

  • For businesses that need greater clarity about who they are, who they’re for and why people should choose them.

    • Discovery

    • Audience and competitor insight

    • Positioning, differentiation and value proposition

    • Story and messaging development

    • Founder positioning

    • Tone of voice and communications principles 

  • A clear strategic foundation and compelling story that gives you confidence in what you say, who you say it to and why it matters.

Build Your Brand

Brand Development and Creative Content

Once your positioning and story are clear, I help translate them into a brand that looks, sounds and feels like your business across every customer touchpoint.

  • For businesses ready to turn their story into a distinctive and coherent brand.

    • Brand identity

    • Creative direction

    • Photography

    • Website design and build

    • Social media direction

    • Creative content and assets: social media templates, newsletter templates, posters, leaflets

    I work with trusted creative specialists through The Seaflowers Collective for brand design, photography, websites and other creative work, while remaining your strategic lead throughout.

  • Branding and creative content that looks, sounds and feels like your business, and gives your story consistency at every customer touchpoint.

Earn Attention

PR and Profile Raising

A strong story needs to be heard. I help you identify where your story can have the most impact, then develop the strategy, content and PR activity to put it in front of the people who matter.

  • For businesses ready to build credibility, visibility and influence with the right people.

    • Communications and PR strategy

    • Media pitching

    • Thought leadership, including ghost writing

    • Founder profiling

    • Spokesperson coaching

  • A stronger public presence, greater credibility and more opportunities to reach and influence the right people.

The Seaflowers Collective

Once you know what makes your business different and have a clear story to tell, you need to bring it to life. The Seaflowers Collective brings together trusted specialists in brand, photography, design and creative content to turn your story into a distinctive brand that people recognise, connect with and remember.

When building your brand I’ll bring in the right specialists for your specific business needs, ensuring your words, visuals and creative assets connect to deliver against the same goal.

MEET THE COLLECTIVE
MEET THE COLLECTIVE
A woman with dark hair tied back, wearing hoop earrings, a white t-shirt, and jeans, sitting on a person's lap against a white brick wall.

Ready to find your story?

If you're great at what you do but struggling to communicate why people should choose you, let's find the story that can change that.